Comprehensive brand development for the Library Technology Immersion Conference at NC State University Libraries, delivering a bold and cohesive visual identity that reflected both the future-thinking ethos of the event and the progressive spirit of the library sector.
Identity • Strategy • Art Direction • Packaging
The brand strategy for the conference centered around immersion, innovation, and accessibility. By pairing dynamic visual motifs with clear messaging, Ithan Payne Creative created a brand experience that resonated from initial touchpoints through final event execution.
Logo & Identity: The conference logo was designed to evoke technological progress while remaining approachable for diverse audiences, blending strong geometric forms with subtle digital cues.
Event Key Art: Signature art was developed for use across print, digital, and environmental platforms. This key art unified programming—from hologram demos to keynote stages—ensuring a consistent attendee experience.
Signage & Wayfinding: Every directional element and print sign reinforced the event identity, featuring the brand’s color palette and typography to guide guests through the landmark Hunt Library.
Website Experience: The dedicated conference site, designed and developed by Ithan Payne Creative, provided seamless access to event details, speaker bios, workshop registration, and daily updates, all under a visually unified digital theme.
Photo & Video Assets: Branded photo backdrops, graphics overlays, and custom digital templates ensured a high-quality, recognizably branded visual record throughout the event.
Building on extensive experience supporting libraries and museums nationally, Ithan Payne Creative is dedicated to empowering institutions that serve diverse and urban communities. The conference project exemplified this commitment.
